Police will be conducting a province-wide enforcement blitz as drivers hit the road this Victoria Day long weekend.
The increase in enforcement is part of a month-long campaign being run by the government, police and ICBC with a focus on speeding.
In 2017, 540 people were injured in 2,300 crashes in B.C. over the May long weekend. On Vancouver Island, 61 people were injured in 352 crashes over the 2017 Victoria Day weekend.
In a recent survey conducted by Ipsos for ICBC, almost three-quarters of respondents said they have been concerned for their safety as a passenger in a vehicle they considered to be speeding.
As drivers, 46 per cent said their top concern of possible consequences from speeding was injuring a passenger.
ICBC, police and Speed Watch volunteers are also urging drivers to slow down and speak up if you feel uncomfortable as a passenger.
Speed is the number one cause of car crash fatalities in B.C., according to ICBC, with 82 people killed in speed-related crashes each year.
Speeding is also a concern for road users besides drivers.
ICBC says 90 per cent of pedestrians would survive if hit by a passenger vehicle driving at 40 km/h. That number drops to a 50 per cent survival rate if the collision occurs at 80 km/h.
During the month of May, police are targeting speeders, and Speed Watch volunteers will also be set up in B.C. communities to remind drivers of their speed.